Lavido TV ad
Creative and art-direction for Lavido Natural Skincare



Video, Direction and Editing: Amit Trapoznink - WeFilm

Stills Photography: Gal Aharonovitz
Advertising Agency: Scornik-Peleg
CEO: Shimrit Scornik-Peleg
Client: Lavido












Urban-X by Mini | 'An Urban Poem' Ad
Creative and art-direction for urban-x



Creative and Direction: Eran Shushu Sapnier

Production Company: CRC Media
Producers: Elad Schanin, Yarin Cerf
Offline Editor: Naama Meiri
Online Editor: Evgeny Hanukov
Color: Yair Nahshon
Sound Design: Nitzan Levy
Main Narrator: Zoe Eisenberg
Client: Urban-X 


Local Team
DOP: Uriel Sinai
Photography Assistant: Meir Arad
Producer: Eviatar Moncaz
Art-Directior: Carmel Gilan
Lighting: Benny Bargig
Art Assistant: Shai Ezra
Location Manager: Eran Trabelsi


NYC Team
DOP: Eyal Bau Cohen
Photography Assistant: Ariel Hadar
Producer: Noa Osheroff
Art Director: Roxy Martizen-Michaud
Lighting: Joan Hudak
Stills Photographer: Nir Arieli






















During the first pandemic outburst (around March 2020) I was temporarily out of work and tried to keep myself busy. In Israel, at that time there was a trend rising of baking Hallahs. I’m a really mediocre baker so I grunted and said- “I can make a Hallah...out of paper!” and next thing I knew- I was starting to make all sorts of dishes out of paper- Banana Cake, Rice-Paper-Burrekas, A Croissant, An Omelet sandwich, A Biscuit Cake, Chips in a Bag and the most complicated item- a barbecue for independents day. I also videoed the process using time-lapse which was fun and got some positive attention (which is always a good thing but especially during a pandemic).

Photogrpahy: Tamuz Rachman
Assitant Photogrpahy: Shir Maman
























Creative and art-direction for a very special product- moisturising gel for the intimate area and delicate skin.

Photogrpahy: Dror Einav
Assitant Photogrpahy: Mayko Path
Advertising Agency: Digibird
Brand Strategy: Zemer Doron
Digital CEO: Shirly Ruth Moshe Sherabi
Account Management and Production: Batel Ziv
Digital Marketing Manager: Kolan Gluzman
Hand Model: Katya Linetzki
Client CEO: Efrat Ramati
















Fox Home paper-craft
Creative, art-direction and paper-craft for Fox Home.

Photography and photoshop: Tamuz Rachman
Marketing Communication Manager: Daniel Shvartz
Marketing: Shirly Mendel
Client: Fox Home







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