For 2015's advertising magazine "Dag Hazahav" (golden fish), young creatives (30 years old and under) were asked to make an ad in a square format explaining why does it worth to work in advertising.
I collaborated with the super talented Orit Bar-Niv, and together we came up with the concept of copy that is made out of iconic advertising slogans.
Advertising agency: BBR saatchi & saatchi Israel
Copywriter: Orit Bar-Niv
Creative Directors: Amir Ariely, Sharon Raphael
![](https://freight.cargo.site/t/original/i/3cba850f67e3a95c0452ceb6d1538519444a886231b21a314794093a3db51a5d/bauman_young_lions_2014.jpg)
![](https://freight.cargo.site/t/original/i/ac63674df7e45f32c12d98fc90e48af97ebfe90b224d07d7e6161d9c3a457ace/magazine.jpg)
© 2020 ,carmel-gilan.com ,All Rights Reserved