For 2015's advertising magazine "Dag Hazahav" (golden fish), young creatives (30 years old and under) were asked to make an ad in a square format explaining why does it worth to work in advertising.
I collaborated with the super talented Orit Bar-Niv, and together we came up with the concept of copy that is made out of iconic advertising slogans.

Advertising agency: BBR saatchi & saatchi Israel
Copywriter: Orit Bar-Niv
Creative Directors: Amir Ariely, Sharon Raphael